Coming within three to five years some new device?!!

[EthanMurry07]

Bright-color but low-power digital billboards visible both night and day?!!!!

Currently, the digital billboards commonly seen are based on LEDs (liquid crystal displays), which consume high levels of electric power and still lose color when in direct sunlight. Heikenfeld explained, “We have the technology that would allow these digital billboards to operate by simply reflecting ambient light, just like conventional printed billboards do. That means low power usage and good visibility for the displays even in bright sunlight. However, the color doesn’t really sizzle yet, and many advertisers using billboards will not tolerate a washed-out color.”