Bleeding Bitsy Bug Jig

I was wondering if i could get some help. I recently bought a bleeding jig made by strike king, its on thier website : http://www.strikeking.com/catalog/ca..._page_29.shtml

What would be the best way to work this bait? The bass seem to show no interest; in shallow water ive watched them swim close to the bait and just ignore it. Ive also seen this school of bass ignore my shrimp bait, plastic crab bait, as well as a live grasshopper bait. Some help would be much appreciated, Thanks. PS: i live in South Carolina, and fish a small lake with alge covered bottom.